K-Goods Fair at ASD Market Week
Source Premium Korean Products
Introducing the K-Goods Fair, debuting within SourceDirect at ASD Market Week—bringing one of retail’s fastest-growing sourcing categories to the show floor. In partnership with the Korea Federation of SMEs (KBIZ) and the Korean American Chamber of Commerce USA (KACCUSA), this dedicated pavilion connects buyers with 150+ trusted Korean manufacturers, making it easier than ever to discover trend-driven products, uncover emerging brands, and build valuable supplier relationships in one of today’s most in-demand markets—all in one convenient sourcing destination at ASD.
In-Demand Korean Products Across Every Category–All in One Place
Beauty
Lifestyle
Fashion
Consumer Tech
Food
Show Floor Features & Events
K-Goods Fair Pavilion
Located within SourceDirect in North Hall, visit the pavilion to connect with 150+ Korean suppliers for faster sourcing and better margins.
Beauty Bar & Lifestyle Lounge
From skincare to home products, explore must-see products from Korean manufacturers you’ll meet on the show floor.
Product Display Cases
Explore curated display cases featuring must-see products from Korean manufacturers you’ll meet on the show floor.
Additional Events
Opening Ceremony
Tuesday, August 25th | 11:00 AM
North Hall, SourceDirect, K-Goods Concierge, Booth #N21305
Join us in celebrating the debut of the K-Goods Fair at ASD Market Week with a K-pop dance performance at 10:50am followed by a ribbon cutting ceremony and opening remarks.
K-Goods Fair Concierge
Show Hours
North Hall, Booth #N21305
Learn about sourcing opportunities in Korea and utilize the complimentatary matchmaking service to help connect you with Korean suppliers who meet your specific sourcing needs.
Connect with 150+ Korean Suppliers
Explore innovative products and connect directly with verified suppliers, including Joycos Ltd., Daesung Global Co., Ltd., Duoback Co., Ltd., Kim Hae Industrial Co., Glash Beauty, Dam.O Co., Ltd., J.Estina, and many more. Whether you’re looking for trending beauty products, unique lifestyle items, or new sourcing opportunities, the K-Goods Fair is your destination for discovering the latest products from Korea’s top brands and manufacturers.
Product Preview
Look for the K-Goods Fair icon in the August 2026 Vendor Preview to explore more incredible products from our Korean suppliers.
Discover the Competitive Edge of Sourcing from Korea
Innovation That Drives Demand
Source from one of the world’s leading export markets for beauty and lifestyle products, with global exports reaching a record $11.43 billion. Korean manufacturers are known for rapid innovation, consumer-driven product development, and bringing emerging trends to market before they reach the mainstream.
Faster Speed to Market
Access factory-direct sourcing without middlemen, helping your business move faster from product discovery to shelf. Direct relationships with Korean suppliers offer competitive pricing, greater transparency, and accelerated go-to-market timelines.
Access High-Growth Categories
Korean trends are driving consumer demand across beauty, gift, home, and lifestyle products. The U.S. is now Korea’s largest export market, with exports reaching $2.2 billion and growing 15.1% year over year.
Register for the opportunity to connect with thousands of attendees and vendors.